In the best of times a marketeer needs come up with something really special to reach his or her audience. In the worst of time it is the marketing brain with the most imagination that will survive off ideas that are truly innovative.

Which is where Angela C. Tan, the founder of Alternate Ads believe she has come up with something. Finding that special place between tried marketing wisdom and innovative thinking. Alternate is forging a new market segment that has remained surprisingly empty for far too long.

The concept is simple - Table Advertising, where else can one find a captive audience that stays for a long period of time digesting not only the food in front of them, but also the message of the table?

Other benefits to the advertiser follow that tried and trusted law of marketing- Logic. For instance, cafe, bistro, bars are places where disposable income, yuppies, trend-setters, young adult, teens and the influential all spend notorious amount of time. All areas that are highly sought after by advertisers.

By Alistar Harding